5 Tips for Content Marketing With Other Bloggers
By Catherine Maxwell • Optimize • Socialize • Monetize.
I’m going to share with you the 5 tips for Content marketing with other bloggers so you can post content on their websites and gain visibility and trust.
Content marketing or content management generally tends to refer to the method of publishing of content to your website. It helps you create ways for people to seek out your brand (through search results) so you’ll build trust and authority. But content marketing is any marketing that involves content and that includes ‘guest posting’.
Guest posting works the same way as content marketing on your site. The sole difference is that you’re gaining exposure in another creator’s channel instead of your own. The intention is to show that you have knowledge and may provide value, however, it’s real purpose is to build trust together. With your own audience you can do this by offering a ‘free sample’. With guest blogging the advantage here is that guest posting allows you to begin afresh with a replacement audience so you get a fast ‘boost’ in your authority. This is often because you’re getting the seal of approval from a blogger that the audience already trusts.
Content Marketing + Guest Posting
If you have got already been investing energy into content marketing, then you may likely find that you simply are rather more effective at this. That’s because guest blogging works best after you have solid content to share with the other bloggers. It’ll increase your chances of getting published on the blog you’re targeting. And it’ll also enable you to form the most effective first impression for their audience. At the same time, having great content on your site is incredibly important. Remember, when someone publishes your content on their site, this is often essentially their seal of approval. If your website is inferior, then an association risks harming their reputation and their brand. If you would like to be invited to write on the best blogs, then you need to make sure that the content on your site is as good as that found on those top blogs.
The way to Get Other Bloggers to Interact With You
Even if you’re the most effective content marketer in the world, you may still find it’s a struggle to urge other bloggers to work with you. There are many ways you can overcome this obstacle. One of the best ways is to build a relationship with the blogger before you contact them. People don’t like being contacted out of the blue with no prior interaction. So then how are you able to get them to sit up and listen? One option is to mention that blogger for free in one of your posts. If they see this, then it’ll help to demonstrate that you have similar audiences and similar approaches.
Another method is to strike up a conversation about something else. Try sending a message to say ‘hi’ or simply to ask them questions. If they sell a service, you may even try hiring them for that service. Either way, you’re now creating a relationship so that when your name shows up in their inbox, they know who you are!
In Summary
Here are the 5 of the top reasons to exchange content marketing with other bloggers. It’s a good way to interact with other bloggers. It’s a win-win situation for both parties. Bloggers get an opportunity to market their content and find more followers, while marketers get the chance to share their content with a bigger audience and increase their brand awareness.
The advantages of working with other bloggers are:
- Increased reach
- Greater trust with your audience and theirs
- More engagement from your audience
- Better content quality
- More creativity in your posts
