B2B e-Commerce Case Study
Expansion from Europe to North America for this leading bathroom brassware manufacturer
Brief
This B2B e-Commerce Case Study will detail VADO North America’s process, and how they are using those results to improve its services and products.
VADO is a leading bathroom brassware manufacturer. Although they have had a strong, well-established presence in Europe, they wanted to set up an equally compelling presence here in North America.
OPTIMIZE: The challenge was to offer all the products they have available overseas (which is a lot!). Some would be in a warehouse and others would be shipped on-demand. This was accomplished by setting up real time inventory control online, so they could track what those inventory levels were at any given time. SEO-optimized content increased visibility and allowed for more dialogue with their audience.
SOCIALIZE: Social media played a part in spreading the word about the products, and this was essential to developing relationships within the contracting and plumbing community.
MONETIZE: Setting up multiple channels of distribution in North America was an ongoing initiative. So, in addition to setting up the website, we also set up a fully- integrated affiliate section within the website to recognize and reward multiple referral sources.
Deliverables
Before: We were commissioned to build a new website for an ecommerce client that was a high-end bathroom fixtures company.
After: In addition to creating a beautiful new ecommerce website, we implemented an affiliate program, optimized their web content and designed beautiful graphics for social media posts. Our client can now use our ecommerce software to track sales, manage inventory and control shipping. Check out VADONorthAmerica.com
Optimized
Socialized
Monetized
Results
Here are some screenshots from designing and developing a WordPress/Woocommerce platform for VADO North America. The results included building a custom affiliate program, optimizing content, designing and developing ecommerce and implementing social media strategies for this ecommerce company with high end faucets and bathroom fixtures.
